Rangers Alley

Type:

Immersive Environments

Location/Client:

Arlington, TX  USA
Texas Rangers Ball Club

Project Description

Sardi Design worked with destination developer MRA International to create a branded entertainment environment for the MLB Texas Rangers Ball Club. The project, designed as a year-round sports and entertainment district adjacent to the west façade of the Rangers Ball Park, included an extreme programmable media environment combining projection onto the stadium façade; 15 architecturally scaled media features; programmable lighting and environmental effects; and a media façade integrated within the Ball Club’s branded stores and restaurant.
Sardi directed a multi-disciplinary team comprised of lighting designer First Circle; media production team Moment Factory; fountain designer Fountain Source as well as pyrotechnic designers and systems integrators.