Sardi developed an integrated media façade concept for the Dallas Cowboys Stadium in Arlington at the request of Cowboys Ownership. The concept was designed to support one or more signature sponsors (see video). The façade was not implemented, but demonstrated a unique approach to the multi-branding of stadiums and arenas, where shared naming rights are pursued. The project was based on an integration of programmable LED’s within the existing seam lines and grooves of the HKS designed façade.
