New Orleans, LA USA
New Orleans Saints, Louisiana Stadium Authority, SMG Inc.
The NFL’s New Orleans Saints Ownership Group commissioned Sardi Design to work with MRA International in the development of a sports destination district around the Mercedes Benz Super Dome in New Orleans. Using programmable lighting, projection, and scaffolding, Sardi created a flexible event space and sponsor zone, branded “Champions Square”. The project has been used by the NFL as a model for Pre-Game and Post-Game activation for Super Bowls and stadium design.