Creating the Integrated Media Environment at LAX
- Sardi Design
- Creating the Integrated Media Environment at LAX
Sardi Design was Creative Director and Media Feature Designer for the $60 Million media program at LAX International’s $1.9 Billion Tom Bradley International Terminal.
Sardi Design developed seven iconic, architecturally scaled media features integrated into the terminal architecture. The program developed by Sardi and MRA International also includes designs for over 70 future intermediate scale media applications to be integrated into architectural surfaces and structures.
The creative team led by Sardi Design as Creative Director, included Smart Monkeys Inc. of Miami as Systems Designer and Technical Consultant; Electrosonic Systems Inc. as Systems Integrator; Moment Factory of Montreal as Executive Content Producer; Digital Kitchen as Brand Content Producer; and Daktronics as the LED manufacturer. Fentress Architects, the designers of the terminal, collaborated on the integration of the media features into the building fabric.
Video created by Aha! Concepts 2013