Perkins Rowe – Immersive Environments
Location / Client:
Baton Rouge, LA USA
For this award-winning mixed-use development, Sardi Design developed an Environmental Multimedia System (EMS); an Immersive Theatrical Programming (ITP) overlay to fully transform spaces within the project, particularly the “town square” where patrons at cafes and restaurants are treated to a high tech “son et lumiere” in the evening.
The media program created an array of experiences to support:
The “everyday” experiences of consumers: shopping, entertainment and dining
Draw of visits during key seasonal periods with unique show elements utilizing the full potential of an integrated system (i.e. Winter Holiday Festival mid November to January 15th, Summer Holiday Festival July 1st to July 7th; August: etc.)
Support opportunities for community public relations programming
Support private events (government, corporate events, etc.)
Provide a flexible tool for programming a space
Enhance sponsorship and branding opportunities
Perkins Rowe served as the first large-scale demonstration of how Environmental Multimedia System Design can be used to transform public spaces as immersive experiences for social engagement.